
Only then can brand awareness, image, consideration, preference, penetration, frequency and all conversion to purchase measures, flow. “The first job of branding is to make sure your brand is recognised as uniquely and unmistakably you. Everywhere.” Bringing a combined 80 years of expertise in understanding, analysing and creating great brands, the report provides brand owners, strategists, and creatives alike with a better understanding of the importance of distinctiveness in marketing today.


You may need additional software / hardware to take full advantage of the higher 24-bit high-res audio formats, but any music lover that has heard 16-bit vs 24-bit will tell you it's worth it! Software for Mac OS X ProStudioMasters offers the original studio masters - exactly as the artist, producers and sound engineers mastered them - for download, directly to you. When you listen to music on a CD or tracks purchased via consumer services such as iTunes, you are hearing a low-resolution version of what was actually recorded and mastered in the studio. High-resolution audio offers the highest-fidelity available, far surpassing the sound quality of traditional CDs.
